Development of a visual concept for the new bilingual (Swedish/German) lifestyle magazine "SkEIL”, which revolves around enjoyment, nature and a lot of joy of life.

Year: 2014, Client: LEAF Creative Studio, Role: Art Direction & Photographer

On the way to accident-free driving. Mercedes-Benz Intelligent Drive. Experience the assistance and safety systems which make driving even safer and more comfortable. They help the driver spot critical situations, react in fractions of a second and protect occupants and other road users better than ever before.

Discover the innovative Mercedes-Benz Intelligent Drive systems by experiencing the Webspecial online.

Year: 2013, Client:Mercedes-Benz, Agency: JvM, Role: Sen. Art Direction

Development of the entire corporate design, including stationary, business cards as well as positioning in digital media with a multi-device-website.

Year: 2014, Client: Lilli Lafeld Photography, Role: Art Direction

The task was to develop an international, online campaign for the BMW X5 Series and implement the core idea behind this classic campaign on the web: "A work of progress.“ Powerfull and expressive. The exterior design. With its dynamic, upright proportions, the third-generation BMW X5 is instantly recognisable as a BMW X model. However, it also has several new design features which further emphasise its majestic appearance and unbeatable versatility.

The webspecial showcases the main UPSs like the new striking exterior design, the design packages and driving dynamics as well as an elegant visualizer depicting colours and wheels. Great work for Interone Hamburg.


Year: 2013, Client: BMW AG, Agency: Interone Hamburg, Role: CD&AD

Ongoing development and production of an individual Sweden guidebook depicting the route of Hamburg-Gothenburg-Tjörn. A lot of interesting tips included.Further routes will follow.

Year: 2013, Client: LEAF Creative Studio, Role: Art Direction & Photographer

What makes a BMW unmistakably a BMW? What would the past look like in the future? How modern luxury can be? The "BMW DESIGN" Online Special answers these questions and introduces the viewer into the fascinating world of BMW design. A total of seven chapters of time, those interested can learn more about philosophy of BMW, the characteristics of each BMWs, the best BMW design icons, the design process, design visions and inspirations. The Special offers numerous used the original footage. The "Zeitgeist" of the various decades is staged by charming and authentic.

For every BMW always follow the principle: "We do not design cars, we trigger feelings. Every line we draw, every detail we debate, every form we create ... every model we finish, everything we do has one purpose: we want to release emotions, we want to awaken passion." → discover more at bmw.com


Year: 2012, Client: BMW AG, Agency: Interone Hamburg, Role: Creative Direction & Art Direction

An eye-catching, daring design with inspired detail, New Citroën DS5's aerodynamic silhouette is bold and assertive. The beautifully appointed cabin expresses the very best of Citroën styling expertise. The most exclusive Citroën DS series - now in China!

On the occasion of this launch, we supplied the idea, design and design for digital branding. Great collaboration with Gunnar Stenzel.

Year: 2012, Client: Citroën, Agency: BBDO Xtreme, Role: Conception and Creation

Emotive image film for the fashion label "Marc Aurel". Exclusively produced for the prestigious "Premium" fashion fair. The theme of the presentation: the tension between the photographer and his model.

Created in cooperation with Artificialduck Studios and Tarané Yuson.
Year: 2011, Client: MARC AUREL, Agency: Artificialduck Studios & LEAF, Role: Art Direction, Edit

LEAF premium-quality business stationary, produced using environmentally-friendly, textured screen printing on high-grade FSC-certified quality paper manufactured by the Büttenpapierfabrik Gmund paper company. Sustainable. Exclusive. LEAF.

Year: 2011, Client: LEAF, Ninik Vogelsang, Role: Creative Director, Art Director

"From Above"features works by Ninik showing the Earth from above. The world through different eyes and also allow other perspectives. The beauty of formations, the mystique of the distance.

The project is a growing work and will be considered later in a whole series. The photos are printed so far in 80 cm x 100 cm. Year: 2010, Client: Private, Ninik Vogelsang, Role: Photographer

Year: 2010, Client: BMW, Agency: Interone China, Role: Art Director, Designer

Who knows where life will take you. The road is long in the end, the journeyis the destination. Let's give people a special experience and bring them closer to the brand. Thus BMW China estabilshed a platform fo the most exicting and breathtaking routes. The so called "BMW China Routes platform" invites people to join a growing community.

On the one hand dealers can integrate accompanying activities, on the other hand BMW fans can gives others insides about their favorite routes. Sheer Driving Pleasure should mean Real Driving Pleasure.

Year: 2010, Client: BMW, Agency: Interone Beijing, Role: Art Direction, Conception

BMW M GmbH was initially founded to facilitate BMW's racing program. As time progressed, BMW M began to supplement BMW's automotive portfolio with the most powerful and luxurious BMW models. In China, the M badged cars are deemed as merely another tuned BMW series. Yet 'M' stands for so much more — the cars are not just tuned,the cars are not just tuned, almost every part has actually been reengineered.

To show the Chinese market what 'M' represents, we created the BMW M Laboratory. Based on the claim "Do you have M inside", users can find out about the BMW M by exploring a laboratory and playing interactive games.

Year: 2010, Client: BMW, Agency: Interone Beijing, Role: Art Direction, Conception

That is exactly what this free iPhone application called BMW M Power Meter does. We created it to enhance the awareness for the new BMW M models, the BMW X6 M and X5 M. BMW also wanted to give something useful back to their huge fan community — something that perfectly suited their mindset and the M attitudes. How does this iPhone app work? It basically measures the power of your car and your driving skills. While you feel the acceleration and dynamics of your vehicle, the BMW M Power Meter presents you

with the hard facts. Using integrated movement sensors, it records the performance data of your journeys in real time such as speed, acceleration (forward and lateral g), travel time for a specified distance (e.g. 100 m), and the acceleration to a specific speed (e.g. 0-100 km/h).

Year: 2009, Client: BMW, Agency: Interone Hamburg, Role: Creative Director, Art Director

The task of this project was to build an online application which automatically collects videos, images, audio files, documents etc. from the entire BMW China website, and provides users the ability to search, download, watch and hear BMW media files in one specific location — the BMW Media Gallery.

All features were embedded in a virtual 3D space with an intuitive, user-friendly navigation.
Year: 2009, Client: BMW China, Agency: Interone China, Role: Creative Director, AD

The task was to develop an international, online campaign for the BMW 5 Series Gran Turismo and implement the core idea behind this classic campaign on the web: "When was the last time you experienced something for the first time?" The online campaign was set up in three phases: a pre-teaser phase beginning at the Geneva Motor Show, which presented a conceptual film called "scribblefilm-idea behind", a teaser phase at the IAA and the main phase. The Frankfurter Motor Show was used to generate attention to the BMW 5 Series Gran Turismo as a new BMW that could be experienced online for the first time. The main phase itself ended with a highly emotional presentation of the

BMW 5 Series Gran Turismo split up into 4 chapters, "Space", "Motion", "Function" and "Form". In the "Space" chapter offered a first-time experience of being 4,500 meters above sea level. Here users got the sense of the unforgettable spaciousness of the new car. Space creates a sense of freedom... freedom for all your thoughts. See for yourself why the BMW 5 Series Garn Turismo is the first of its kind.

Year: 2009, Client: BMW, Agency: Interone Worldwide, Role: Creative Director

Here they come! The most powerful and luxurious BMW M cars in history: the BMW X5 M and BMW X6 M. We created an international online campaign with three phases for this assignment. The first phase consisted of an aggregator portal on the international BMW website, showing a closed, quaky container with something powerful in it. Want to have a quick look inside the container? Well, the rest of this page consisted of a collection of all the rumours, prototype images, links and information floating around out there in the world. This put us in close contact with BMW M fans and the blogosphere. By providing little hints and bits of information about the upcoming cars, we kept users' .

curiosity aroused. The second phase comprised the M car presentation. The two new M models were released from their container in this section. The website portrayed them in a pure style typical of the BMW M Series and featuring the dominant BMW M attitude. Here, users could get all the important information about the cars while taking a closer look at them. The last phase consisted of the launch of an iPhone application which measures the G force of your car while driving.

Year: 2009, Client: BMW, Agency: Interone Worldwide, Role: Creative Director

Following the success of its international online campaign, BMW wanted us to create an international TVC for the BMW Z4 Roadster from our introductory movie on the website. The new edit concentrated on the car, shown painting colourful tracks on a gigantic canvas

at an art event. Together with the music, we tried to accent the dynamic appeal of this car.

Imagine a canvas nearly as large as a football field. On it are bold, swirling shapes in primary colours like red, yellow and blue. As the eye uncovers the rhythm of the lines, curves, circles and colour splotches, something else is revealed: these forms must have been created by tyre treads! A work of art like no other, created by an artist like no other: the new BMW Z4 Roadster. This BMW Z4 performance and artwork was suggestively titled

»An Expression of Joy«, the core idea and concept behind the above-the-line communication strategy. The international online campaign was based on this concept to round off the overall communications measure. From the tyre artwork, we created an interactive website containing all the information on this car.

Year: 2008, Client: BMW, Agency: Interone Worldwide, Role: Creative Director

Imagine a canvas nearly as large as a football field. On it are bold, swirling shapes in primary colours like red, yellow and blue. As the eye uncovers the rhythm of the lines, curves, circles and colour splotches, something else is revealed: these forms must have been created by tyre treads! A work of art like no other, created by an artist like no other: the new BMW Z4 Roadster. This BMW Z4 performance and artwork is suggestively titled "An Expression of Joy", the core idea and concept behind the above-the-line communication strategy. The international online campaign was created to suit this

concept. To enhance the awareness for the new BMW Z4 model, we produced a trailer movie that starts off like a thriller. Red colour is reminiscent of bloodstains and the music sounds like it's from a horror movie. Later the trailer has a happier air to it and more colours start appearing. Users' curiosity is ultimately aroused and they want to find out what this is all about. The trailer was disseminated at various online video platforms.

Year: 2008, Client: BMW, Agency: Interone Worldwide, Role: Creative Director

"Do you see stars? Or do you see the light that travelled thousand of years to show you the way?", "Do you see a mountain? Or do you see the next challenge?", "Do you see a road? Or do you see millions of possibilities in front of you?" This is the introduction to the new BMW 3 Series Touring internet highlight. The question "Do you see a car?" represents the philosophy of the target group. Their ambition is to ask questions and see things differently, their aim is to discover. The questions highlight the fact that the new BMW 3 Series

Touring is more than just a standard car. What this means has to be discovered by users. And they will make the discovery as they familiarise themselves with the vehicle's new features in the four topic areas.


Year: 2008, Client: BMW M, Agency: Interone Worldwide, Role: Creative Director

Why are people rolling out the red carpet? Why are bridges closing? Why do red lights chance to green ones? The reason is: there are many ways to prepare yourself for the dawn of an new era. But what will this era bring? The highly emotive pre-teaser phase provides a strong incentive for users to register. If they do so, they're part of a premiere ahead of the world premiere – the arrival of the new BMW 7 Series Sedan.

All this takes place in a modern landscape restricted area – a stylish setting to mark the dawn of a new era. As a VIP, the user can take a look behind the scenes and exclusively experience the new star among BMW automobiles.


Year: 2008, Client: BMW, Agency: Interone Worldwide, Role: CD, AD

The user's perspective is from the bonnet looking onto a fence which covers the entire screen. Behind the fence is an fierce, barking dog with its fur standing on end and with snarled teeth. He's incredibly angry and becomes more and more aggressive by the second. Suddenly the V8 engine starts transmitting its tremendous power. The dog seems to immediately have a personality transplant and lies down whimpering and awestruck on the ground.

The "Unleashed" viral uses humour to represent "M Power" as a real and instinctive force of nature. A force that makes is unmistakably clear who is running the show based on the motto: "Don't bark. Bite!"


Year: 2007, Client: BMW M, Agency: Interone Worldwide, Role: Creative Director

Training is not always everything. This story takes place at a facility centre at an unknown location. The new BMW Convertible is to be taken for another test drive by our famous test drivers with the roof down. However, the test goes anything but to plan. Surprisingly the situation changes. If you want to know now, take a look for yourself. The aim: humour is used to portray the desirability of the new BMW M3 Convertible.

The idea combines top-class sporting qualities typical to M vehicles with the elegance and grace of a convertible.


Year: 2007, Client: BMW M, Agency: Interone Worldwide, Role: Creative Director

The BMW 1 Series Coupé intensifies the moment. Its unusual design and outstanding performance make it the 1 Series' top model. The launch model, the BMW 135i with 225 kW (306 bhp) and M package, positions the coupé as a powerful leader. And how does it feel to drive it? It feels like condensed 1ntensity.Are you ready for 1ntensity?

The BMW 1 Series Coupé poses this question not only on its website but also on YouTube and MySpace. The 1ntense profile presents the campaign to users on their level. The 1ntense connects people who share the same attitudes to life.

User videos are integrated on YouTube and as part of the 1ntense campaign, and seven bands set the scene with their own 1ntense soundtrack. The link between the BMW website and Web 2.0 activities is editorially managed so that users have a real contact person they can communicate with. As part of the interactive online highlight, users can download driving films onto their computers as well as configure their own 360° view of the vehicle and integrate it using code in blogs, forums and on websites..

Year: 2007, Client: BMW, Agency: Interone Worldwide, Role: Art Director

A new device from BMW appears on Flickr, Google Video and bmw.com: It plays DVDs, has a colour display and saves energy. The device is constantly changing shape. What exactly is it? A few carefully made blog comments started the hype. Wild speculation and heated discussions took place all over cyberspace from engadget to digg. Some of the users started to get close...

Target-group oriented positioning of the new BMW 1 Series models as part of the plug-in-and-play culture. The new BMW 1 Series is to driving what the iPod is to music.

A rotating device with numerous technical features represents the spirit of the new BMW 1 Series. Still having the aim to generate interest and curiosity for a mysterious BMW product among the target group which has a passion for new technology. This generated interest is then used for the official launch the new BMW 1 Series.



Year: 2006, Client: BMW, Agency: Interone Worldwide, Role: Art Director

presented in a very stylish way and directly linked to a movie in which the wind and the 3 Series Convertible encounter each other. At the end of the story, the wind finds another challenge to accompany an oracle racing boat.

Year: 2006, Client: BMW, Agency: Interone Worldwide, Role: Art Director

It doesn't sound like us either: what shape is speed? What is the sound of performance... come and find out by visiting the M6 Coupé internet highlight.

Year: 2005, Client: BMW, Agency: Interone Worldwide, Coop: Regina Buss, Role: AD